Rooted in Story.
Crafted in Heart
Who is Cape + Willow?
Cape + Willow was born from a love of storytelling, creativity, and the quiet magic of intentional living. It’s a brand inspired by the coastal charm of Cape Cod, the gentle sway of willow trees, and the nostalgic pull of autumn — Kelly Jo’s favorite season and creative soul space.
From Salem’s whimsical history to the spirit of Halloween and handcrafted traditions passed down through family, every element of Cape + Willow reflects a blend of calm, charm, and quiet power.
This isn’t just décor
— it’s heart work
Meet Kelly Jo
Hi, I’m Kelly Jo
— artist, storyteller, and the hands behind every piece at Cape + Willow.
I grew up threading through my mom’s macramé shop and later her ceramics studio, where I learned that creativity isn’t just a skill — it’s soul work. Over the years, I’ve grown my practice from playful holiday signs to soulful, detailed wood art that helps people tell their stories in tangible, timeless ways.
Each piece is hand-painted, designed with care, and made to last. From first sketch to final brushstroke, I pour my heart into every custom order and launch item I create. Thank you for letting me be a small part of your story.
— Kelly Jo
Made With Intention, Always
We believe that shopping should feel personal — like finding something made just for you. At Cape + Willow, every detail matters. From the first sketch to the final finish, each piece is thoughtfully crafted with love, care, and intention.
Here’s what you can expect when you shop with us:
Handcrafted With Heart
Each piece is made by hand in our Arizona studio. No mass production, no shortcuts — just thoughtful, intentional craftsmanship rooted in storytelling.
Rooted in Nature & Simplicity
Our designs are inspired by earthy tones, organic textures, and the calm of everyday beauty. We believe in creating pieces that feel timeless and grounded.
One-of-a-Kind
We specialize in one-of-a-kind commissions that bring your vision to life. Whether it’s a name, a quote, or a memory — we’ll help you turn it into something tangible and lasting.
A Brand Built on Connection
More than just a store, Cape + Willow is a creative space built on community. When you shop with us, you’re joining a circle of inspired individuals who value authenticity, art, and heart-led living.
Let’s Be Friends
Want to see behind-the-scenes moments, new pieces coming to life, or sneak peeks at upcoming drops? Follow along on Instagram and Facebook for real-time updates and inspiration.